WINNIPEG, MB – May 16, 2022 – Farmers Edge Inc. (“Farmers Edge” or the “Company”) (TSX: FDGE), a global leader in digital agriculture, today announced the appointment of former President of Amazon Canada Fulfillment Services Vibhore Arora as Chief Executive Officer, effective June 6, 2022.

Arora is a well-respected and seasoned executive who brings more than two decades of operational management, strategy development, and project execution experience from across multiple industries. Over the past 8 years, he was instrumental in building Amazon’s fulfillment organization in Canada from the ground up. Prior to Amazon, Arora held various senior positions in the Information Technology and Hospitality industries. He has made a significant impact on the growth trajectory of each business he has worked in by driving profitable global initiatives, making operational improvements, and building best-in-class teams.

“I am pleased to welcome Vibhore to Farmers Edge. His diverse experience, leadership skills, and proven track record for driving transformation make him an ideal candidate to lead Farmers Edge in the next phase of its journey. I also want to thank Wade Barnes, the visionary founder of Farmers Edge, for his dedication and significant contributions as CEO of the organization over many years,” said Bill McFarland, Chair of the Board of Directors.

Arora described his enthusiasm at taking on this new opportunity with the Company: “I am thrilled to join the incredible team at Farmers Edge. It’s an exciting time in the agriculture industry while it’s undergoing rapid change and digitization. Farmers Edge with its cutting-edge technology and innovative solutions is extremely well-positioned to be a major player in this digital transformation. I look forward to working with these talented individuals and taking this company forward to greater heights.”

About Farmers Edge
Farmers Edge is a global leader in digital agriculture, revolutionizing the industry with a broad portfolio of proprietary technological innovations, spanning hardware, software, and services. Powered by a unique combination of connected field sensors, artificial intelligence, big data analytics, and agronomic expertise, the Company’s digital platform turns data into actions and intelligent insights, delivering value to all stakeholders of the agricultural ecosystem. Farmers Edge disruptive technologies accelerate digital adoption on the farm and beyond, protecting our global resources and ensuring sustainable food production for a rapidly growing population. For more information, please visit and SEDAR ( 

Farmers Edge Media Relations:
Richard Berman
(647) 294-8372