About Us

Enhancing connectivity to create a more productive, sustainable and transparent agricultural supply chain

OUR EDGE

We are data and technology experts with deep agronomic roots

Acres of Data

Years in Operation

Patents

Acres of Carbon Reductions

In-House Experts

Agronomists, specialized PhDs & developers
venn diagram showcasing that our zone of differentiation is between an intersection of data, agronomy, and technology

We are the best digital builders in agriculture

With over 19 years of experience and $100M in R&D, our capabilities are unparalleled. Through our Managed Services, we have built the most comprehensive suite of solutions impacting farm productivity, sustainability, risk management, cost reduction and sales enablement.

We are proud to be a
Fairfax Group Company

Farmers Edge is a global company with operations in North America, Brazil and India. Proudly backed by Fairfax Financial, we have emerged as a lean and focused technology powerhouse led by former Amazon executives focused on digital enablement across the entire agriculture value chain. 

LEADERSHIP

Meet the leadership team driving our innovations

CHIEF EXECUTIVE OFFICER

Vibhore Arora joined Farmers Edge as CEO in June 2022. He is a highly respected leader with over 20 years of operational management, strategy development, and project execution experience.

Prior to starting at Farmers Edge, Arora served as President of Amazon Canada Fulfillment Services where he played an instrumental role in growing and scaling Amazon’s fulfillment organization from the ground up. Throughout his career, Arora held various senior leadership positions across the e-commerce, information technology, and hospitality industries. He has a proven track record for driving profitable global growth initiatives, making significant operational improvements, and building best-in-class teams.

Arora earned his Master of Business Administration (MBA) from MIT Sloan School of Management in Cambridge, MA. He also holds a Bachelor of Science from the Institute of Hotel Management and an Advanced Supply Chain Management certification from the Indian Institute of Management, Bangalore.

CHIEF FINANCIAL OFFICER

Jay Jung joined Farmers Edge early 2023 as Head of Financial Planning & Analysis. Previously, Jung held senior leadership roles with Manitoba’s Shared Health services and Travel Manitoba. Jung has gained credibility throughout his career in leading multiple functional areas including accounting, treasury, risk management, financial planning and analysis, strategy, and business transformation. Jung also has a track record of leading high performing teams and demonstrating operational excellence with high curiosity and new leader development. Jung is a Chartered Professional Accountant (CPA). He holds a Bachelor of Arts degree in Business Administration from the University of Winnipeg, Manitoba, Canada.

EXECUTIVE VICE PRESIDENT, PEOPLE AND CULTURE

Colleen Coates joined Farmers Edge in March 2020. Prior to joining our Company, Coates served as Senior Leader, Talent Acquisition and Total Rewards for Princess Auto Ltd. from 2014 to 2020. Coates has more than 20 years of comprehensive human resources experience in large, mid-sized and global organizations including many years as a senior business consultant focused on bringing solutions to companies’ people challenges. Coates was previously a faculty member with the PACE program at the University of Winnipeg and was a long-standing columnist with the Winnipeg Free Press. As a Certified Compensation Professional, Coates has established herself as an expert in the field providing advice and guidance to Chief Executive Officers and Boards of Directors across the country and in multiple industries. She currently serves as a director and Chair of the Board of Directors of Chartered Professionals in Human Resources Manitoba and is a regular community volunteer. Coates is a Chartered Professional in Human Resources, a Certified Compensation Professional and a Society for Human Resource Management Senior Certified Professional. She holds a Business Administration Certificate from Red River College and a Human Resources Certificate from the University of Manitoba.

VICE PRESIDENT, STRATEGY

Amit Pradhan joined Farmers Edge in July 2022 as Vice President, Strategy. Prior to starting at Farmers Edge, Pradhan was leading the Reverse Logistics Strategy and Program Management for Amazon Canada. Prior to Amazon, Pradhan served as Director of Supply Chain Transformation for MEC. Pradhan has a track record of leading business unit turnarounds by demonstrating data-driven decision-making and agile leadership. Pradhan earned his MBA in Strategy and Supply Chain from UBC Sauder School of Business in Vancouver, Canada. He also holds a Bachelor of Technology (Honours) in Mechanical Engineering from the National Institute of Technology, India.

VICE PRESIDENT, TECHNOLOGY

Manoj Regmi is a software leader with over 25 years of experience and demonstrated technical expertise in strategy, modernization, cloud transformation, observability, IT security governance, and cost optimization. He holds a Bachelor of Science in Telecommunication and Information Systems from the University of Nebraska at Kearney, USA. Before joining Farmers Edge as Vice President of Data Processing in May 2021, Regmi held senior roles with ACI Worldwide and NTT Security, a subsidiary of Global NTT Group, where he spearheaded the architecture, design, and implementation of distributed cybersecurity systems on leading cloud platforms. As the executive technology leader for Farmers Edge, Regmi leads the development and deployment of the company’s leading-edge precision agriculture data strategy & architecture.

VICE PRESIDENT, GLOBAL OPERATIONS

Matt Anderson joined Farmers Edge in August 2022 as Vice President of Global Operations. Prior to joining Farmers Edge, Anderson was the Regional Operations Finance Manager with Amazon Canada. He has extensive experience in leadership, operations management, business optimization, and customer service. Anderson has a talent for finding creative solutions and empowering people to achieve remarkable sustainable results. He has a proven track record of reducing costs and improving efficiencies. Anderson holds a Bachelor of Science Degree, from the University of British Columbia, Vancouver, Canada.

VICE PRESIDENT, ENTERPRISE TECHNOLOGY

Jay Kinnaird joined Farmers Edge in February 2011. He has grown with the company in various roles in technical support, technology implementation, and project and product management. Currently, Kinnaird leads our Enterprise Technology development, focused on designing solutions for Farmers Edge partners. Growing up and remaining active on the family grain farm allows Kinnaird to maintain deep connections in the agriculture supply chain and to understand the voice of customers. He holds a Bachelor of Science Degree from the University of Manitoba, Canada.

GENERAL COUNSEL & CORPORATE SECRETARY

Laura Workman joined Farmers Edge in April 2021 and has served as General Counsel since May 2022. Workman was previously senior legal counsel at MEG Energy Corp. and a lawyer with Thompson Dorfman Sweatman LLP, as well as a director of Ronald McDonald House Charities Manitoba. Workman has over ten years of legal experience, including practicing in the areas of corporate/commercial, governance, M&A, agriculture, and energy law.

Workman holds a Bachelor of Commerce (Honours) from Queen’s University, Kingston, Canada a Juris Doctor from the University of Saskatchewan, Canada, and a Professional Master of Laws from Osgoode Hall, York University, Toronto, Canada. Workman has earned the Certified In-House Counsel – Canada designation from the Canadian Corporate Counsel Association and Rotman School of Management and has completed the Canadian Securities Course.

BOARD OF DIRECTORS
DIRECTOR (CHAIR)

R. William McFarland is the Chair of our Board and has served as a member of our Board since July 2019.

Mr. McFarland brings significant financial and management experience to our Company. Mr. McFarland was the Chief Executive Officer of PricewaterhouseCoopers Canada from 2011 to 2018. Prior thereto, Mr. McFarland was a member of the executive team at PricewaterhouseCoopers Canada from 2005 to 2011 and led the Greater Toronto Area audit practice from 2002 to 2005. Mr. McFarland is a member of the board of directors, the lead director and Chair of the audit committee of Fairfax Financial Holdings Limited, the Chair of the board of directors of Dexterra Group Inc. and Chair of the board of directors of AGT Food & Ingredients Inc.

Mr. McFarland is a Chartered Professional Accountant, a fellow of the Chartered Professional Accountants of Ontario and a member of the Institute of Corporate Directors. Mr. McFarland holds a Bachelor of Commerce degree from the University of Toronto.

DIRECTOR

Vibhore Arora joined Farmers Edge as CEO in June 2022. He is a highly respected leader with over 20 years of operational management, strategy development, and project execution experience.

Prior to starting at Farmers Edge, Arora served as President of Amazon Canada Fulfillment Services where he played an instrumental role in growing and scaling Amazon’s fulfillment organization from the ground up. Throughout his career, Arora held various senior leadership positions across the e-commerce, information technology, and hospitality industries. He has a proven track record for driving profitable global growth initiatives, making significant operational improvements, and building best-in-class teams.

Arora earned his Master of Business Administration (MBA) from MIT Sloan School of Management in Cambridge, MA. He also holds a Bachelor of Science from the Institute of Hotel Management and an Advanced Supply Chain Management certification from the Indian Institute of Management, Bangalore.

DIRECTOR

Quinn McLean has served as a member of our Board since March 2017.

Mr. McLean is a Managing Director at Hamblin Watsa Investment Counsel Ltd., a wholly owned subsidiary of Fairfax Financial Holdings Limited and has been with such company since 2011. His initial work experience was in the public accounting profession including work in audit and tax. Subsequently, Mr. McLean entered the investment management profession as an investment analyst working for an institutional investment manager in Toronto, Canada focusing on international equities (Europe and Asia). Currently, Mr. McLean is responsible for the Fairfax Financial Holdings Limited insurance subsidiary investment portfolios in the Middle East/Turkey/North Africa (Gulf Insurance Group) and South Africa/Botswana (Bryte Insurance). Mr. McLean is currently on the board of Gulf Insurance Group, Helios Fairfax Partners Corporation and Boat Rocker Media Inc.

Mr. McLean is a Chartered Professional Accountant and Chartered Financial Analyst. He holds a Bachelor of Arts degree in Accounting and a Master of Business Administration degree from the University of Toronto.

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