Winnipeg, MB – December 3, 2021 – Farmers Edge Inc. (“Farmers Edge” or the “Company”) (TSX: FDGE), a pure-play digital agriculture company, today announced the appointment of Cindy Yuan as Chief Financial Officer, effective December 6, 2021. Yuan’s previous experience covers a broad spectrum of competencies, including working in publicly traded companies, transformation in fast-growing enterprises and building strong finance teams, strategic planning, and risk management. She will lead Farmers Edge global financial operations and will relocate to the company’s corporate office in Winnipeg, Manitoba.
“We are excited to welcome Cindy to the Farmers Edge executive team. The combination of her expertise in technology, distribution, and manufacturing — along with extensive experience scaling high-growth companies — positions her to be a high-impact leader as we work to execute on our strategy and drive shareholder value,” said Farmers Edge founder and CEO Wade Barnes.
Barnes added, “I would like to thank Lori Robidoux for her dedication and hard work in coming back in the role as interim CFO. I look forward to Lori working with us to complete a smooth transition.”
Yuan was the Canadian CFO for WESCO International (a Fortune 200 US global company) for several years, where she was instrumental in driving sustainable growth. Previously, Yuan was the Head of Finance for Canada Wire and Cable of Anixter International (a Fortune 500 US global company). She holds a Chartered Professional Accountant (CPA) designation, an MBA, and a Bachelor’s degree in Commerce with Honors from Laurentian University.
“I am thrilled to join a forward-looking team charged with delivering outstanding customer service, operational excellence, and innovation,” says Cindy Yuan. “Farmers Edge has unique strengths and a strong business model. I believe the potential for growth and value creation is tremendous. I look forward to working with the team in supporting the company’s priorities and further accelerating long-term global advancement.”
About Farmers Edge
Farmers Edge is leading the next agricultural revolution with the industry’s broadest portfolio of proprietary technological innovations, spanning hardware, software, and services. Powered by a unique combination of connected field sensors, artificial intelligence, big data analytics, and agronomic expertise, the company’s digital platform turns data into actions and intelligent insights, delivering value to all stakeholders of the agricultural ecosystem. Farmers Edge disruptive technologies accelerate digital transformation on the farm and beyond, protecting our global resources and ensuring sustainable food production for a rapidly growing population. For more information, please visit www.farmersedge.ca and SEDAR (www.sedar.com).
Media Contact:
Corey Herscu (US/Canada)
corey@verbfactory.com
647-300-3030
