As we join the conversation at World Agri-Tech in San Francisco this week, one thing is clear: the future of AI in agriculture isn’t just about innovation—it’s about execution. Our team at Farmers Edge has been discussing this leading up to the show and a recurring theme keeps emerging: AI alone isn’t the solution—how we manage and implement it is.
For years, the industry has relied on a product model, selling software and expecting farmers to integrate it into their operations. It doesn’t work. Farmers don’t have the time or resources to navigate disconnected tools, siloed data, and complex tech stacks on their own.
At Farmers Edge, we’ve seen first-hand how this approach falls short. We built products, sold technology, and expected adoption. And we learned an important lesson: technology alone isn’t the solution.
The Shift to a Service Model
Instead of just selling tools, the industry needs to focus on delivering managed technology solutions—AI-powered services that are fully integrated, continuously optimized, and designed to drive results. This is where Managed Technology Services come in.
- AI is only as valuable as its implementation—it needs structured data, seamless adoption, and ongoing management.
- Agribusinesses need fully supported, AI-driven solutions—not just another software license.
- Integration is key—weather, soil, machine data, and remote sensing must work together to generate real insights.
As we discuss these challenges with industry leaders at World Agri-Tech, our team is asking an important question: How does AgTech stop repeating the same mistakes and start delivering solutions that actually work?
We’ve spent over a decade refining AI, automation, and data integration to remove adoption barriers and make technology work for agribusinesses. The industry doesn’t need more tools—it needs better technology management.
Build vs. Buy: The AgTech Dilemma
For agribusinesses, the question is no longer whether AI has value—it’s how to deploy it effectively. Should you build your own AI-powered solutions, or should you partner with an expert who can manage and scale them for you?
The answer? A managed services approach delivers faster, more effective results. Instead of investing millions in custom technology that takes years to develop and is costly to maintain, agribusinesses can leverage proven, AI-powered services today.
As our team talks to industry peers this week, we’re reinforcing this message: AI alone won’t transform agriculture. End-to-end managed technology services will.
Connect with our team in the networking app, at our booth or email Partners@FarmersEdge.ca to set up a meeting.
