Growers in Alberta gain increased access to integrated solutions and field-centric data

Winnipeg, MB and Balzac, AB — May 31, 2016  — Farmers Edge™, a global leader in precision agriculture and independent data management solutions, announced today it has partnered with Moody’s Equipment, the leading agriculture equipment and shortlines dealer in Alberta and Saskatchewan. Under the agreement, Moody’s will introduce the Farmers Edge precision agriculture platform to customers at its locations in Balzac, High River, and Olds, bringing data-driven strategies to help optimize on-farm profitability and sustainability.

The partnership combines Farmers Edge hardware, software and boots on the ground support with Moody’s experienced Precision Land Management (PLM) department to help multiple lines of equipment communicate on the farm. Easily integrated with growers’ existing equipment and programs, the Farmers Edge Precision Solutions™ package provides a comprehensive turnkey system that includes: Variable Rate Technology, soil sampling and analysis, field-centric weather, in-field telematics and data transfer, high-resolution satellite imagery, field-centric data analytics, access to FarmCommand™ – an integrated farm management platform – and a network of highly experienced, trusted advisors.

“Moody’s Equipment is proud to partner with Farmers Edge; a well-respected company, with a reputation for quality work,” said Moody’s President and CEO Kim Leland. “The agriculture industry is evolving, and technology is playing a larger role in day-to-day operations. This partnership signals our commitment to innovation and technology; and ultimately, our commitment to providing the best products and services for our customers in Balzac, High River, and Olds.”

With coverage of some 4 million acres of farmland across the Balzac, High River, and Olds locations, the partnership solidifies Farmers Edge strong market presence in Alberta and increases access to the comprehensive Farmers Edge package, enabling Moody’s growers to efficiently and precisely farm more acres with different needs.

“This partnership with Farmers Edge gives Moody’s customers the opportunity to use their PLM equipment to its full potential,” said Duane Kent, Moody’s Precision Land Management (PLM) representative for Alberta. In particular, access to the Farmers Edge team and technology will help Moody’s customers maximize their use of PLM tools on the farm with a plug-and-play solution that makes precision agriculture technology easier and more cost-effective to use.

“Moody’s has proven expertise in equipment and strong, established relationships with growers, and we’re proud to join forces to provide their customers with access to the leading Precision Ag technology and data solutions,” said Farmers Edge president and CEO Wade Barnes. “Farmers have multiple partners when it comes to supplying the needs of the farm and Farmers Edge looks forward to complimenting the dedication of the Moody’s service team in providing, setting up and servicing new equipment. With this partnership, existing and future customers will have access to an integrated solution that offers on the farm support as an important contribution to farming decisions, productivity, and profitability.”

About Moody’s Equipment:
Moody’s Equipment is a privately held equipment dealer, headquartered in Saskatoon, Saskatchewan. The company was founded in 1966 in Perdue, Saskatchewan; but has since expanded to include 8 locations across Alberta and Saskatchewan. Moody’s Equipment is primarily known as a New Holland dealer (both agriculture and construction); but also carries a wide variety of agricultural shortlines (i.e. Bourgault, SeedMaster, MacDon, etc.), heavy and light construction products (i.e. Kobelco, Kawasaki, etc.) and turf and acreage products (i.e. Husqvarna, STIHL, TORO).

Moody’s Equipment has once again been awarded the New Holland President’s Club Award; the highest distinction a dealer can receive regarding outstanding achievement in business management and customer satisfaction. For further information regarding Moody’s Equipment, and all of its product offerings, please visit

About Farmers Edge
Farmers Edge™ is a global leader in precision agriculture and independent data management solutions. Leading the development and application of new technologies on the farm since 2005, Farmers Edge is defining the future of agriculture through innovation. For more information on Farmers Edge, please visit:

Media contact:
MissionCTRL for Farmers Edge

Moody’s Equipment:
Devon Davidson