Growers throughout Manitoba and Southeastern Saskatchewan will now have increased access to highly accurate, field-centric data that boosts yields and optimizes inputs


Winnipeg, MB and Brandon, MB — September 28, 2016 — Farmers Edge™, a global leader in precision agriculture and independent data management solutions, announced today it has partnered with Mazergroup, North America’s largest provider of New Holland equipment and one of Manitoba and Southeastern Saskatchewan’s most trusted suppliers of farm machinery and services. Under the agreement, Mazergroup will introduce the Farmers Edge precision agriculture platform to customers across its 15 locations, providing enhanced telematics, Variable Rate Technology (VRT), and field-centric data analytics to growers throughout 6 million acres of Canada’s most essential farmland.


The partnership will enable Mazergroup to incorporate hardware, software, agronomy and “boots on the ground” support from Farmers Edge to its already extensive offering of critical agricultural products and services. Working with Mazergroup’s Precision Land Management (PLM) team, Farmers Edge will equip growers throughout Western Canada with the decision support tools and zone-specific information that ensure the best, most profitable decisions are being made on the farm. Easily integrated with growers’ existing equipment and programs, the Farmers Edge Precision Solutions™ package provides a comprehensive turnkey system that includes: Variable Rate Technology, soil sampling and analysis, field-centric weather, in-field telematics and data transfer, high-resolution, high-frequency satellite imagery, field-centric data analytics, access to FarmCommand™ – an integrated farm management platform – and a network of highly experienced, trusted advisors.


“This partnership will allow our existing Precision Land Management (PLM) team to work alongside Farmers Edge to ensure our customers are getting the best value from their crops and achieving the highest yields possible,” said Randy Gates, PLM Manager for Mazergroup. “Technology in agriculture is continually changing, and we feel that Farmers Edge has the hardware, software and agronomy solutions to deliver actionable data to our customers that will maximize sustainability, efficiency, and profitability across each of their farms.”


Increasingly, Manitoba, Saskatchewan, and other vital farming regions throughout Western Canada are turning to precision technologies to streamline their fertilizer applications, manage their fleets, and bolster their bottom lines. This partnership will extend grower access to these innovations. Successfully deployed across 5 countries, the Farmers Edge Precision Solutions platform will be immediately available to Mazergroup growers and will help to usher the Canadian prairies into a data-enhanced agricultural future.


“We’re continually looking at ways to help our customers improve the productivity of their operations and we feel that Farmers Edge, as an independent provider of precision products, can provide valuable tools and insight to help our customers improve their yields and reduce their input costs,” said Chris Finley, VP of Parts and Services at Mazergroup. “We are looking forward to working together to optimize farm operations throughout the Canadian prairies.”


“Mazergroup has an unmatched reputation in Manitoba and Southeastern Saskatchewan for establishing successful relationships with growers, and we’re proud to join them in providing their customers with access to leading precision agriculture solutions,” said Farmers Edge President and CEO Wade Barnes. “As Western Canada accelerates into the next generation of farming, this partnership will provide existing and future Mazergroup customers not only with access to the best technology available, but also ongoing in-field support to ensure the best farming decisions are being made.”


About Mazergroup

Mazergroup is the largest independently owned and operated New Holland dealership complex in North America with over 300 employees in 15 locations across Manitoba and Southeastern Saskatchwan. Mazergroup offers agricultural, construction and turf equipment sales, parts and service. Mazergroup has been in business for nearly 60 years and is dedicated to giving back to the communities and surrounding area it serves. For more information, please visit:

About Farmers Edge

Farmers Edge™ is a global leader in precision agriculture and independent data management solutions. Leading the development and application of new technologies on the farm since 2005, Farmers Edge is defining the future of agriculture through innovation. For more information on Farmers Edge, please visit:

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MissionCTRL for Farmers Edge