Leadership and team growth will foster agtech’s rapid proliferation in Australia’s broad-acre and winter crop markets
WINNIPEG, MB and SYDNEY, NEW SOUTH WALES — August 10, 2016 — Farmers Edge™, a global leader in precision agriculture and independent data management solutions, announced today the appointment of Scott McKinnon as General Manager of Australian Operations. A former Syngenta executive and 20+ year veteran of global agriculture technologies, McKinnon will lead the market development and expansion of Farmers Edge beyond its current base in New South Wales (NSW) to meet the demand for integrated precision agriculture solutions across Australia.
The Australian agriculture economy is expected to surpass $60 billion this year creating strong demand for innovative precision agriculture tools that will enable growers to capitalize on the growing market opportunity. In increasing its Australian presence, Farmers Edge will expand access to the data-driven, decision support platform needed to sustainably optimize yields and profits for the country’s broad-acre and winter cereal growers.
With variable cropping conditions throughout the country, we’re seeing strong demand for agtech from Australia’s growers to assist with their decision making and profitability,” said Scott McKinnon, General Manager, Australia at Farmers Edge. “Farmers Edge brings an integrated solution that allows all Australian growers to derive value in the country’s thriving agricultural sector. Now, as we bolster our team on the ground, we can continue to meet the needs of our customers and expand into new markets.”
Easily integrated with growers’ existing equipment and programs, the Farmers Edge Precision Solutions platform provides a comprehensive turnkey system that includes: Variable Rate Technology, soil sampling and analysis, field-centric weather, in-field telematics and data transfer, high-resolution satellite imagery, field-centric data analytics, and access to FarmCommand™ – an integrated farm management platform.
“For Farmers Edge, Australia represents a significant growth market for data-driven, precision agriculture to flourish,” said Wade Barnes, President and CEO of Farmers Edge. “As we continue to rapidly grow and address new crops in Australia, Scott’s expertise in market development and expansion is critical for us to scale operations and meet the strong demand for our integrated precision agriculture platform.”
About Farmers Edge
Farmers Edge™ is a global leader in precision agriculture and independent data management solutions. Leading the development and application of new technologies on the farm since 2005, Farmers Edge is defining the future of agriculture through innovation. For more information on Farmers Edge, please visit: https://farmersedge.ca/
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MissionCTRL for Farmers Edge
farmersedge@missionc2.com
